Archive - FTW’s Substack

8 Common SEO mistakes and how to avoid them

Every business knows they should be doing SEO (search engine optimisation), but most aren’t sure exactly what they should be doing and when. This leads…

Mar 7, 2023 •

Craig @ FTW Digital

How to be predictable without being boring. My guide to brand identity.

A look at why brand identity is essential for both a business and a personal brand.

Mar 1, 2023 •

Craig @ FTW Digital

February 2023

Why clickbait titles are so bad for your brand, and what to do about it.

We look at when a business should think again about their headlines.

Feb 21, 2023 •

Craig @ FTW Digital

Is it time to update your brand?

We look at when a business should think again about their look.

Feb 14, 2023 •

Craig @ FTW Digital

How To Write An Effective Content Plan

Understand the difference between a content plan and a content strategy and follow our guide for creating a content marketing plan for your business.

Feb 7, 2023 •

Craig @ FTW Digital

Which Social Media Platforms Should I Use for My Small Business?

Spoiler alert: Pick one or two channels and put all your effort into developing those until you see meaningful results.

Feb 1, 2023 •

Craig @ FTW Digital

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