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How to be predictable without being boring. My guide to brand identity.
A look at why brand identity is essential for both a business and a personal brand.
 • 
Craig @ FTW Digital
Why clickbait titles are so bad for your brand, and what to do about it.
We look at when a business should think again about their headlines.
 • 
Craig @ FTW Digital
Is it time to update your brand?
We look at when a business should think again about their look.
 • 
Craig @ FTW Digital
How To Write An Effective Content Plan
Understand the difference between a content plan and a content strategy and follow our guide for creating a content marketing plan for your business…
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Craig @ FTW Digital
Which Social Media Platforms Should I Use for My Small Business?
Spoiler alert: Pick one or two channels and put all your effort into developing those until you see meaningful results. There’s no question that social…
 • 
Craig @ FTW Digital
FTW’s Substack
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