Which Social Media Platforms Should I Use for My Small Business?
Spoiler alert: Pick one or two channels and put all your effort into developing those until you see meaningful results.
There’s no question that social media is important for every business, but choosing which social media platforms to embrace and invest time and money in is a stumbling block for many SMEs.
There’s a temptation to avoid choosing by creating profiles on all social media platforms, and while it can be a good idea to reserve your profile name, trying to juggle numerous social media platforms is a mistake.
Most SMEs do not have an abundance of time or a big marketing budget, so doing more than a few social media platforms justice just isn’t possible. That means you need to choose one or two you can do well, but which should you choose?
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Don’t just take our word for it…
Here we share some related reading that we found interesting on the topic.
Should small businesses stay on Twitter? by Yell
Which social platform is right for your business? by the FSB
Great examples of start-ups and small businesses doing social media right
What not to do…
The old adage that no PR is bad PR has never rung true for us. With today’s cancel culture brands have to tread lightly, especially the lesser-known ones that don’t have the scale of customer base where they can afford to alienate segments of their audience.
Last month we spotted an ad by the Life Insurance brand DeadHappy being promoted across social media channels Facebook and Twitter that felt like it crossed a line by using a photo of Harold Shipman and the line, “Because you never know who your doctor might be”.
What followed was a less-than-surprising fallout across social media and eventually, it made mainstream news headlines, bringing on an apology from the company.
The lesson? Controversy can help you go viral but it can also damage the trust and advocacy that you have worked hard to build up.
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